We love the smell of freshly roasted coffee beans and leapt at the chance to work with local roaster, Devon Roast. Established over 50 years ago, the Costa Rica Plantation Company is enjoying a flourishing trade with local coffee shops and hotels and, with a desire to raise their profile even more, they asked us to brand their latest offering, ‘Devon Roast’ and the promise of the ‘finest coffee, freshly roasted in Devon’.
Our designs take their inspiration from the rolling Devon hills and use a rustic, textured approach that reflects the company’s hand-roasting methods. We’ve provided a supporting brand toolkit with views of the Devon coastline as its theme, to keep their printed material and merchandise on-brand.
A wide range of branded work includes packaging, mugs, clothing, stationery, menus, flags, pavement signs, window stickers, flyers and a new website (click to enlarge images).
This is a few days old now, but for those of you that have not heard about it yet, Twitter has redesigned its bird motif, or should I say evolved its bird. No longer does it appear a bit whimsical, instead, it has come of age and looks a little more sophisticated and grown-up. It’s lost some of it’s character I feel, but that may be in part due to the fact it is now a serious global brand and a major corporate player, hence the need to grow up. Doug Bowman (Creative Director of Twitter) says, “This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends”, he goes on to say “Twitter is the bird, the bird is Twitter.”
The intention of twitter is for people to use the bird motif without the use of the wording. They feel as though the new identity will be strong and recognisable enough to stand alone. The colour has been tweaked to and is dark a darker shade of blue. Let us know your thoughts.
I stumbled across this from 07/08; it’s a nice, brand renewal video from Swisscom, one of the leading brands and a market leader in Switzerland (with more than 60% average share of the market). Swisscom is perceived as one of the most trusted brands by Swiss people and this re-brand was the final step to a major restructuring of the whole Swisscom organisation. “Our concept for Swisscom centres on creating just a cross-platform, dynamic identity. This will form a strong and clearly defined single axis around which every element of the Swisscom organisation can then move”.
Fresh and innovative, this is quite special. In creating its own new identity, the MIT Media Lab developed an algorithm that produces a unique logo for every teacher, staff member and student at the school. Three intersecting spotlights can be organized into any of 40,000 shapes with 12 color combinations, and each person can claim and own an individual shape and use it on his or her business card. As Fast Company points out, that’s enough variation to give each new student a fresh logo for the next 25 years. [Ad Freaks].
Great work by The Green Eyl. I love the concept, method, variations and brand application. I also love the customisation and unique brand it creates for each person, it’s a dynamic, evolving brand identity… but honestly, I’m still unsure about those primary colours :/ Watch the 1:11 video and let us know what do you think. See the applications before you make up your mind.
The new Exeter Phoenix events brochure has just hit the presses and it’s the result of a lot of hard work and a completely fresh approach. When we started working with Exeter Phoenix a few years back we transformed their ‘DL’ events leaflet into an A5 landscape booklet, giving much more space to the visiting artists and performers therein. Well, this time we’ve gone one better. Not only have we reviewed the entire Exeter Phoenix brand architecture (always an interesting challenge when working with so many passionate, creative people and departments!), but we’ve also created a new sub-brand structure, we’ve designed a new visual identity and we’ve transformed the events brochure into a quarterly magazine format. Continue reading →