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Take a look at the latest British Airways advert online. It allows you to enter your own postcode or street address and changes the advert. A bit gimmicky, but fun none the less. It uses Google Maps and CGI to have the B777 taxiing up your street. Let us know what you think. Follow this link to view the advert online http://taxi.ba.com/
This is a few days old now, but for those of you that have not heard about it yet, Twitter has redesigned its bird motif, or should I say evolved its bird. No longer does it appear a bit whimsical, instead, it has come of age and looks a little more sophisticated and grown-up. It’s lost some of it’s character I feel, but that may be in part due to the fact it is now a serious global brand and a major corporate player, hence the need to grow up. Doug Bowman (Creative Director of Twitter) says, “This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends”, he goes on to say “Twitter is the bird, the bird is Twitter.”
The intention of twitter is for people to use the bird motif without the use of the wording. They feel as though the new identity will be strong and recognisable enough to stand alone. The colour has been tweaked to and is dark a darker shade of blue. Let us know your thoughts.
Here is the old bird
And here is the new one
Outdoor sports brand EVOC’s shock absorbent backpack needed big publicity, with a small budget. Take a look at the video for a clever solution by Publicis Munich, that tested the public’s might!
(Opinion: Jon Price)
At first glance the new VW Beetle advertising campaign held it’s own with it’s aggressive and punchy stance… the twist here comes from downloading and using their custom Augmented Reality app to interact with the adverts within their environments. Regardless of interaction/adoption rates, this is very cool. Forward-thinking for the brand, forward-thinking through the product. Take a look.
(Opinion: Jon Price – Designer)
A question that often arises in the life of a print designer is ‘what mix makes a good, rich black?’ and almost every printer will have a different answer; with warm blacks, cool blacks and the classic ‘shiner’. More often than not, unless you have the luxury of a wet proof you’ll find the production has created an unexpected colour cast. To complicate matters further, the stock used can affect the black reproduction… Step forth DayFold Print with their Little Black Book. This handy tool includes samples of black mixes on both coated and uncoated stocks. Every page of this swatch has a useful black base, printed with varying mixes cyan, magenta and yellow and has inset areas that display comparisons along with examples of key line and type tolerances. A designer’s dream!
Get in contact with Dayfold Print to find out how to get a free copy or you can find the Little Black Book for purchase on ebay.
(Opinion: Jon Price – Designer)