Monthly Archives: January 2012

The Little Black Book

Jan

25

A question that often arises in the life of a print designer is ‘what mix makes a good, rich black?’ and almost every printer will have a different answer; with warm blacks, cool blacks and the classic ‘shiner’. More often than not, unless you have the luxury of a wet proof you’ll find the production has created an unexpected colour cast. To complicate matters further, the stock used can affect the black reproduction… Step forth DayFold Print with their Little Black Book. This handy tool includes samples of black mixes on both coated and uncoated stocks. Every page of this swatch has a useful black base, printed with varying mixes cyan, magenta and yellow and has inset areas that display comparisons along with examples of key line and type tolerances. A designer’s dream!

Get in contact with Dayfold Print to find out how to get a free copy or you can find the Little Black Book for purchase on ebay.

(Opinion: Jon Price – Designer)

Marketing in 2012: Booth Babes?

Jan

13

Emerging technological breakthroughs were once synonymous with lab coats, thick-rimmed glasses and dodgy haircuts. In more recent times, (much like the motor industry) the technology industry – especially the ‘gadget’ and ‘gaming’ sectors – have been promoted through the use of pretty woman, often scantily clad or in latex, hired to give products some ‘sex appeal’ and entice consumers to get up and personal on the stand. The gaming and gadget industry may still be driven primarily by male consumers, but does this cheap marketing ploy still work, and is it acceptable with the ever rising female user-base and woman working in the tech industry? What are your thoughts on ‘eye-candy’ at expos? Tasteless? Harmless? Unrepresentative? Would you rather someone who had more than a one minute briefing demonstrate their wares? Are you offended as a male, to be targeted as being a hormonal schoolboy – won over by a pretty lady, or as a female, that women are used as the products themselves?

Some women at this year’s Consumer Electronics Show in Las Vegas have expressed their frustration at the scantily-clad “booth babes” hired by some companies to promote their stalls.

The BBC’s Matt Danzico investigates whether this practice is an effective marketing strategy, or merely a reflection on gender relations in technology.

WATCH THE REPORT HERE: http://www.bbc.co.uk/news/technology-16533289

(Opinion: Jon Price – designer)

Welcome 2012, Goodbye IE6

Jan

6

As we welcome in another year, so everyone’s favourite software bods, Microsoft wave goodbye to Internet Explorer 6. Web developers the world over* rejoice and we all look into the html 5 driven future with great joy and enthusiasm.

Microsoft revealed this week that less than 1% of US internet users now use the program to surf the web. Microsoft held a light-hearted celebration to mark the imminent demise of their IE6 browser by baking a ‘Goodbye IE6′ cake. Microsoft themselves have been  keen to kill off this old version of the browser which was first shipped with Windows XP over 10 years ago. They even launched an IE6 countdown website last year to chart the demise of its usage.

Like an elderly relative, IE6 has been causing headaches for web developers for many years with its blatant disregard for any kind of web standards and it’s frustrating array of display quirks. This milestone has been a long time coming and makes for a very welcome introduction to a fresh new year.

Read the BBC article here

Opinion: Simon Farrow, web designer

* Based on US usage dropping below 1%. The UK is reportedly 1.4%, but China still have over 25% usage. DNA as a company decided to stop supporting IE6 for new web builds last year, but approach each new site individually, assessing the necessity for backwards compatibility by client and target market.