At DNA we regularly discuss TV adverts we have seen and critique them. One that I have seen recently that caught my attention, not so much for the visual aspect of the advert, but for the script writing was the California – Misconception TV advert. It’s fantastic. It plays on all the ‘stereotypes’ that we all associate with California, but conveys it as a ‘misconception’, when in fact we all know that these things are true, or believe them to be true. It’s very tongue in cheek, but it is delivered in a way that conjures up a sense of fun, excitement and also shows off what is wonderful about California. The only criticism (if there is one), is that the advert is great in itself and would have worked just as well without the need to use so many celebrities. Let me know what you think, or send us links to any adverts that you have been impressed with.
This is the question posed by VW in one of the best and most creative viral campaigns I’ve seen in a while. See more videos from the campain at thefunfactory.com
The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
Some of you may remember me posting a link to a YouTube video that I produced from my 9 day Safari holiday in Tanzania, back in September 2010. The video was posted in October 2010 and has now achieved over 1,000 unique hits on YouTube. Having not done anything like this before for my own personal enjoyment, I am amazed that so many people have viewed it. For those of you that did not get chance to view the video last time round, here it is again.
Several members of DNA recently spent two days in London at the Tullett Prebon London International Boat Show (LIBS). It was a rewarding visit, with meetings with several of our clients. There were numerous boats on display that we would love to own. The ultimate boat on display was the 32M, the new flagship product from our long standing client Princess Yachts. As the name suggests, it is 32 meters of pure luxury and opulence. We were fortunate enough to board the vessel on two separate occasions and were blown away each time. This boat has had a lot of PR, due to it being both the largest boat currently built by Princess Yachts and it is also the largest vessel to fit inside the hall at Excel. The boat has been featured by numerous media companies, including the BBC and Boat International.
This shot shows Katie, Matt, myself (Paul) and Tim from DNA on board the flybridge area of the new Princess 32M.
DNA has just launched a new website for start-up company Hire Winnebago. Hire Winnebago, as the name suggests, hires out huge American motor homes for motor sport events, festivals, film and TV use or simply a weekend away. The largest of these motor homes – at almost 40ft in length – sleeps up to 6, is packed full of kit and has a stunningly sumptuous interior. The guys at Hire Winnebago will deliver it to you, stock your fridge, cover your insurance and then clean up once you’re done! So if you’re in the market for a Winnebago get over to www.hire-winnebago.co.uk and take a look at the new site.
DNA chose the popular blog platform ‘WordPress’ to build the Hire Winnebago site. WordPress is a hugely flexible tool which not only includes an easy to use content management system, but also allows users to easily add functionality later via a versatile ‘widget’ system. The main benefits of using the WordPress system is that it gives the client huge flexibility to manage their own site and is found in the search engines quickly and easily with minimal effort while keeping the initial build costs to a minimum.
If you would like to know more about how DNA can help you to get your website started using ‘WordPress’ please contact our customer services team on 01803 616100 or, if you are looking to hire the Rolls Royce of motorhomes for a weekend, visit our friends at www.hire-winnebago.co.uk!