With the explosion of interactive media like the internet and mobile phones, consumers find themselves in control of what they see and read like never before.
The days of intrusive, low reward marketing repeated ad nauseam are over. You can communicate with the target when it suits them and only if you have something they find interesting. Frightening, isn't it?
Fortunately, the dna crew combines state-of-the-art digital know-how with award-winning, global advertising experience. So the art of persuasion and the speed of download work in perfect partnership.