Portfolio/Advertising
Stiga: National press advertising
dna was tasked to utilise and improve the existing corporate ID for Stiga to create a suite of point of sale material and national advertising. Use of creative copywriting produced a friendlier tone, whilst retaining the Stiga corporate identity. The new strap line created, ‘Mulch better mowers’, represents the Stiga mowers mulching technology and the premium status of the product. The imagery chosen show various scenes displaying the best uses of the mowers. As Stiga are at the forefront in the production of high quality lawn mowers and tractors for commercial and private use, they required an agency with extensive advertising experience. Since completion, DNA have been placing advertising in national press.
