Princess Yachts: Luxury yachts advertising
Recognised as a global leader in luxury motor yacht manufacture, Princess is a prime example of a brand that is a delight to be involved with. Working with the senior team at Princess, dna have been responsible for the brand’s global advertising for several years, taking initial sketches and concepts to finished artwork, keeping an eye on detail. We have featured in key roles, which include helping to arrange photo shoots and selecting models, photographers and stylists. We also provide art direction and shot lists, write copy and strap lines and produce finalised artwork. We circulate these to distributors and a global network of publishers throughout the year.