Portfolio/Advertising

Luxury leather firm Ettinger first approached dna to create an advertisement to promote their luggage range. As the placement was in the travel section of Country & Town House magazine, we presented a concept that used an antique looking world map to give the image some context as well as alluding to the heritage and traditional values of the brand. We directed the photo shoot and designed a new ad template, which we then adopted for a second product ad using an equestrian theme to promote their 'bridle' range. The adverts are working well, acting as a brand builder with a clear call to action of driving traffic to Ettinger's website and London showroom, which is well worth a visit!