Portfolio/Advertising
EMC Advisory Services: EMCAS advertising
Following on from a brand refresh, EMCAS approached dna to create, manage and deliver an advertising campaign to achieve two objectives. The first objective was to raise the awareness of the EMCAS brand nationally and the second was to generate leads for their Payment Protection Insurance (PPI) claims service. After researching the target demographic, dna managed a successful campagin which included ads in titles such as The Sun, The Daily Mail and The Mirror.
